Privacy & Cookie Policy


  1. Who is responsible for your personal information

This Privacy Statement applies to the personal information of The Spellbound Co. customers where your personal information is passed to The Spellbound Co. by you or by your Spellbound Ambassador. References to “The Spellbound Co.”, “Spellbound”, “us”, “we” or “our” in this Privacy Statement mean The Spellbound Co. at Unit 50715, PO Box 6945, London, W1A 6US. Where your personal information is passed to The Spellbound Co., we may be a controller of your personal information. Where you choose to purchase The Spellbound Co. goods via a Spellbound Ambassador, your personal information will also be processed by the Ambassador, as a separate controller of your personal information. Spellbound Ambassadors are independent and are not employed by The Spellbound Co. The Spellbound Co. is not responsible for the use of personal information by Ambassadors. This means that the Ambassadors will, independently from The Spellbound Co’s business operations, process your personal information for purposes they decide and in ways that they decide, including for their own marketing purposes. In general, The Spellbound Co’s independent ambassadors will use your personal information in a way that is compatible with this Privacy Statement. If they use your personal information in a different way, they are required to provide you with further privacy information to comply with their own legal obligations under data protection law.

  1. Personal information we collect about you

When using the term “personal information” in this Privacy Statement, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold. We obtain this information either directly from you or from Ambassadors who may provide it to us. We may collect the following personal information about you:

  • Your name and contact details (title, surname, first name, any other name(s), postal address, e-mail address, telephone numbers)
  • Your date of birth
  • Information on your purchases from The Spellbound Co., and information about your preferences for particular types of products
  • Payment card details
  • The communications you exchange with us (for example, your emails, letters, calls, or posts and messages on social media)
  • Information about how you use our website or our mobile app
  • Information on how you use our website using cookies or similar identifiers. Cookies are small pieces of information stored by your browser on your computer’s hard drive. They enable you to navigate on our website and allow us to provide features, such as keeping you logged in to our website. For more information on how we use cookies and how you can remove them, read our Cookie Policy.
  1. How and why we use the personal information that we collect

We use your personal information for the following purposes:

  • To fulfil your order
    When you place your Spellbound order, we use your personal information to fulfil that order. We may contact you by email and/or SMS to send you confirmation of your order, payment and order status. This is to meet our contractual obligations to you.
  • To inform you about our products and offers that you may like
    If you have signed up to The Spellbound Co. Newsletter or purchased from us previously, we may send you email and/or SMS communications about our products and offers. We may also, from time to time, inform you of opportunities to become a Spellbound Ambassador. We may use the information we have about you (including your purchasing history) to build a profile about your preferences, and to send you products and offers tailored to you. You may also see advertising related to The Spellbound Co. products across the web based on the information we hold about you. This to meet our business interests in marketing our products effectively. If you do not want to receive marketing communications (e.g., emails) from us, please contact us. Where you interact with The Spellbound Co. by posting or messaging on social media, we may use personal information included in social media posts for this purpose.
  • To improve our services, fulfil our administrative purposes and protect our business interests
    The business purposes for which we will use your personal information include accounting, billing, security and legal purposes, statistical and marketing analysis, systems testing, maintenance and development. This will include the use of your personal information to comply with our legal obligations, for example, our obligation to maintain records for tax and audit purposes. Where there is no specific legal obligation we are required to meet, we process this personal information to meet our legitimate interests in managing our business and keeping our records accurate and up to date.
  • To request your participation in product reviews
    We may contact you to ask you to participate in product reviews. This may be for a product you have purchased, a sample provided by The Spellbound Co. or a product we think you may be interested in. We do this to meet our business interests in ensuring we have desirable products and to market our products effectively.

If you object to the use of your personal information to fulfil any of the purposes set out above, please contact us. Whilst your decision to provide your personal information to The Spellbound Co. is generally voluntary, if you do not provide certain information The Spellbound Co. may not be able to accomplish some of the purposes outlined in this Privacy Statement. For example, we may not be able to post products to you without knowing your postal address.

  1. How we may share or transfer the data we collect

We may share your personal information with:

  • The Spellbound Co. Ambassadors,
  • Government authorities,
  • Third Parties.

This sharing will be for the purposes set out above or to comply with specific legal obligations to which we are subject.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 

You can opt out of targeted advertising by visiting:


Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

  1. How long we keep your personal information

Order processing information will be kept by The Spellbound Co. for 2 years from the date of your last order. The Spellbound Co. may use your personal information while you are active with The Spellbound Co. In deciding how long to keep personal information after you cease to be active with The Spellbound Co., we consider any ongoing obligations we may have (e.g., to store the information for accounting purposes) or the length of time given to commence or defend any legal claims. If you would like more specific timescales, please contact us. We will stop processing your data for direct marketing, including profiling activities, if you object to such processing of your data or if you withdraw your consent to processing, where your consent has previously been obtained.

  1. Your rights

You have a right to request access to the personal information that we hold about you and to have any inaccurate personal information we hold about you rectified. You may also have the right to restrict the processing of your personal information, to port your personal information to another controller or to have your personal information erased.

If you have an issue or complaint about how we handle your personal information, please contact us. In the event we are unable to resolve the issue then contact your local data privacy supervisory authority.

  1. How to contact us

If you have any questions, comments or requests regarding this Privacy Statement please email or write to Privacy, The Spellbound Co, Unit 50715, PO Box 6945, London, W1A 6US.

  1. Changes to this Privacy Statement

We may make changes to this Privacy Statement from time to time. We will publish any new version of this Privacy Statement on our website.



This Cookie Policy describes the different types of cookies that may be used in connection with the website from which you are accessing this Cookie Policy (the “Site”), and how you can manage them. We may change this Cookie Policy at any time. Please look at the “LAST UPDATED” date at the bottom of this page to see when this Cookie Policy was last revised. Any changes to this Cookie Policy will become effective when we make the revised Cookie Policy available on or through the Site.

What is a Cookie?                                    

Cookies are small text files that are downloaded to your computer or mobile device when you visit a website. They may be set by the website owner or a third party. They are widely used to make websites work, or work in a better, more efficient way. They can do this because websites can read and write these files, enabling them to recognise you and remember important information that will make your use and navigation of a website more convenient. Some cookies, known as ‘session cookies’, expire at the end of your browser session. Other cookies, known as ‘persistent cookies’, are stored on your computer or mobile device between browser sessions.

What Cookies Do We Use?

Below we list the different types of cookies that may be used on the Site. Cookies can be categorised into 4 main types.

Strictly Necessary Cookies.

These cookies are essential for the Site to work and enable you to move around it and to use its services and features. Without these cookies, the Site will not perform as smoothly for you as we would like it to, and we may not be able to provide the Site or certain services or features that you have specifically requested. The table below sets out some examples

Type of Cookie


Shopping Basket

Such cookies ensure that the items you place into the basket are still there when you wish to check out.

User ID

User ID cookies are used to ensure that you only see your own information and keep you logged into the Site, so you don’t have to repeatedly log in on every page.


Security cookies are used for security controls and checks.

Performance Cookies

These cookies collect information about how visitors use the Site. The information collected is anonymous and is only used to improve how the Site works. For example, such cookies show us which are the most frequently visited pages on the Site, help us record any difficulties visitors have with the Site, and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Site, rather than the usage of a single person. The table below sets out some examples:

Type of Cookie


Google Analytics

Google Analytics cookies collect aggregate statistical data to improve Site presentation and navigation.





Functionality Cookies

These cookies allow the Site to remember choices you make when using the Site. Such cookies enable us to provide enhanced, more personal features, for example, they can remember your marketing preferences, such as opting in or out of marketing emails. These cookies can also be used to remember changes you have made to text size, fonts and other parts of the Site that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. The table below sets out some examples:

Type of Cookie



Language cookies are used to store the language you have selected, and to show the correct options.


Your approximate address (city, state, country, postal code) as determined by the IP address is retained in order to automatically select the proper country and show retailers and demonstration days within the area.

Reference site

The reference site (the site you visited prior to visiting our Site) may be recorded to better understand your preferences

Last visit and activity

Date of last visit and activity and other information is recorded to be able to provide you with an update on “what’s changed on the site since your last visit,” and to better understand your preferences.

Recently watched video

Date and title of recently watched video is recorded to be able to better understand your preferences.

Flash Cookies

Flash cookies are used to enable audio and video content to be played.

Page history

Page history cookies are used to track the sequence of pages you have visited. If you get an error message while visiting the Site, the cookie information gets saved to a log file for error reporting and resolution.

Targeting or Advertising Cookies

We may use third party advertising companies to serve ads when you visit our Site. These companies may place or recognise a unique cookie on your computer or mobile device. These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

Note that to the extent information collected through cookies constitutes personal information, the provisions in our Privacy Statement apply and complement this Cookie Policy.

How Do I Manage Cookies?

You may refuse or accept cookies from the Site at any time by activating the setting on your browser. Information about the procedure to follow to enable or disable cookies can be found on your Internet browser provider’s website via your help screen. You may wish to refer to the following site, which is not affiliated with The Spellbound Co. for information on commonly used browsers. Please be aware that if cookies are disabled, not all features of the Site may operate as intended.

Contact Us

If you have any questions, comments or requests regarding this Cookie Policy, please email or write to Privacy, The Spellbound Co, Unit 50715, PO Box 6945, London, W1A 6US.


Last Updated: 07/03/2022